Friday, March 4, 2011
Blast from the Past #355: MSC logo designs
I've always enjoyed trying to come up with interesting logo designs, though I am not terribly good at it. I think my best one may have been for the "Scat" comics magazine I helped to found with some artist friends years ago. I have always been impressed with people who can come up with clever variations on a theme (the theme being, typically, letters and/or numbers in the name of a business or organization). One of my favorite logos of all time is the one that you see on the hoods of Toyotas -- I never knew until a few years ago that that simple symbol, if broken down properly, reveals all the shapes of all the letters in the word "Toyota". And right behind that one is the logo for Acura, Honda's luxury car brand, which is essentially the famous "H" used on all Honda cars, but with the top corners of the "H" pivoted slightly inward to form an "A" for Acura.
(Actually, I am not sure if these symbols are, technically, logos… but that's how I have always thought of them. If anyone knows a better term, please feel free to enlighten me.)
I found the following page in an old sketchbook, where I was apparently trying to work out a design for some outfit called -- or with the acronym of -- "MSC". Do I know now what "MSC" is/was? No. That memory has vanished. I don't even remember WHEN I did this, though from the looks of it, I'd say some time in the early 1980's.
Looking at this, I am reminded of how much I have admired the work of illustrator and graphic designer David Suter. Don't get me wrong -- I am not at all equating my work with his brilliant stuff. But I see some of his influence here in my attempt to play with three dimensions and the classic "three-quarters view" while working out this design.
I can't recall if I ever even came up with a finished logo design for "MSC", or -- if I did do a final design -- if it was used. But I can see that I was having some fun with it. -- PL