Friday, March 4, 2011

Blast from the Past #355: MSC logo designs


I've always enjoyed trying to come up with interesting logo designs, though I am not terribly good at it. I think my best one may have been for the "Scat" comics magazine I helped to found with some artist friends years ago. I have always been impressed with people who can come up with clever variations on a theme (the theme being, typically, letters and/or numbers in the name of a business or organization). One of my favorite logos of all time is the one that you see on the hoods of Toyotas -- I never knew until a few years ago that that simple symbol, if broken down properly, reveals all the shapes of all the letters in the word "Toyota". And right behind that one is the logo for Acura, Honda's luxury car brand, which is essentially the famous "H" used on all Honda cars, but with the top corners of the "H" pivoted slightly inward to form an "A" for Acura.

(Actually, I am not sure if these symbols are, technically, logos… but that's how I have always thought of them. If anyone knows a better term, please feel free to enlighten me.)

I found the following  page in an old sketchbook, where I was apparently trying to work out a design for some outfit called -- or with the acronym of -- "MSC". Do I know now what "MSC" is/was? No. That memory has vanished. I don't even remember WHEN I did this, though from the looks of it, I'd say some time in the early 1980's.



Looking at this, I am reminded of how much I have admired the work of illustrator and graphic designer David Suter. Don't get me wrong -- I am not at all equating my work with his brilliant stuff. But I see some of his influence here in my attempt to play with three dimensions and the classic "three-quarters view" while working out this design.

I can't recall if I ever even came up with a finished logo design for "MSC", or -- if I did do a final design -- if it was used. But I can see that I was having some fun with it. -- PL

9 comments:

Adam Riches said...

Any chance it was for this?
http://www.masportsmen.org/

My first guess would be that the "M" stands for Massachusetts, if you were living there at the time you created this.

Adam Riches said...

Oh, and I should add that I'm aware that organization isn't likely something you would ever support. It just had the correct letters to make up your mystery acronym. ;-)

Jeff M said...

It's funny how nowadays those logos can be made in about 25 minutes in 3DSMax.... Those must have taken you a bit more time... All the right angles and ruler lines... It's fascinating to see how things were done before the super powerful computers of today.

PL said...

"Adam Riches said...
Any chance it was for this?
http://www.masportsmen.org/

My first guess would be that the "M" stands for Massachusetts, if you were living there at the time you created this."

Adam, while I don't remember exactly who/what MSC was, I am sure it wasn't the Massachusetts Sportsmen's Council.

"Oh, and I should add that I'm aware that organization isn't likely something you would ever support. It just had the correct letters to make up your mystery acronym. ;-)"

While I might not support them (can't say for sure, because I don't really know what they stand for), I suspect I would have jumped at the chance for the job back then. It probably would have paid for a month's worth of Kraft Macaroni and Cheese. -- PL

PL said...

"Jeff M said...
It's funny how nowadays those logos can be made in about 25 minutes in 3DSMax.... Those must have taken you a bit more time... All the right angles and ruler lines... It's fascinating to see how things were done before the super powerful computers of today."

You're right, Jeff... and yet, a quick pencil doodle on a scrap of paper can STILL be the best, quickest, most efficient way to get across a basic concept. -- PL

Jeff M said...

yeah.. that's true too. I can't count how many times I've scribbled out an idea to go with my explanation. Never anything really fancy, just enough to get the rough idea of where this should go, or where that should be. I've also just jotted quick characters on paper before rendering them, or thought of a cool shape and tried to spit it out on paper to know just what lines to draw.

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