Blast from the Past #225: Moxie® Hundredth Anniversary artwork

I can't remember HOW I got this job, but somehow I made the connection with the Moxie® bottling company. Moxie®, as you may know, is a distinctively-flavored soda, sold mostly in New England.

When we were living in Dover, New Hampshire, I was struggling to find work as an illustrator, and I was fortunate to get this job doing some illustrations for the local Moxie® plant (I believe it was in Rochester, NH). I think I did about half a dozen drawings, some of which were used in newspaper advertisements. Moxie® was celebrating its one-hundredth year in 1984.



I can't recall exactly what this one was used for, though I think it might have found its way onto t-shirts. I recall that the guy who hired me to do this work gave me a small paperback book about the history of the Moxie® brand to use as reference -- it had quite a few photos, including some of this cool promotional vehicle Moxie® made great use of during their heyday, the "Moxeimobile". Apparently, this was one of those old open touring cars, and it had a life-size fiberglass horse standing up inside it. A person could sit on the horse and actually drive the car. I was told that the bottling company had one of these in storage, but sadly I never got to see it. -- PL