As you may know if you've followed this blog long enough, early in my illustration career I was fortunate to get several illustrating jobs for a local chain of supermarkets called "Big Y". As I remember, the work wasn't terribly interesting (drawing platters of fruit or cheese or cold meats), but it paid pretty well.
I'm not sure why I did the following conceptual drawing back in 1981 -- I doubt I was asked to do it -- but perhaps I had developed enough of a relationship with my contact at Big Y to feel comfortable making this kind of suggestion. And it was a true comic book geek-type suggestion: Use a superhero to sell groceries!
As you might expect, it didn't go over that well. Too bad -- it might have been fun to work on a campaign like that. -- PL